Founder & Digital Strategist
Jul 2023 – Present · Harar, Ethiopia
- Built a digital-marketing agency from the ground up, serving SMEs and NGOs
- Crafted brand identities, managed multi-channel ad campaigns, and delivered ROI-driven strategies
- Trained clients in social-media best practices and basic analytics
Project Manager
Street Light & Construction Projects, Babile (East Hararghe)
2012 – 2013 · Babile, Ethiopia
- Spearheaded installation of solar-and-grid streetlighting across 15 km of roads
- Supervised civil-works subcontractors and electrical teams to meet municipal standards
- Enhanced local safety and extended public-lighting uptime by 40%